GRAPHIC DESIGN

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GRAPHIC DESIGN ⬇

Mighty Kingdom

Full Rebrand, In-House

About

I was approached while working in-house to design, develop and implement a new brand for Mighty Kingdom in preparation to launch on the Australian Stock Exchange.

Mighty Kingdom is an Australian game development studio situated in Adelaide, SA. They have worked with some of the worlds most recognised brands such as Lego, Sony and Mattel.

Overview

Problem

The company’s original brand no longer represented the expanding vision and aspirations of Mighty Kingdom, which had evolved alongside its size and objectives.

Outcome

I worked as the sole designer on the rebrand, and was managed by the Chief Marketing Officer over approximately 3 months. The new brand speaks to the bold, bright nature that Mighty Kingdom champions.

This work included logo, brand guidelines, brand graphics, website, social media, Prospectus and Annual Report for ASX, and custom typography, named ‘Mighty Sans’.

If you would like to hear more about this project, I was interviewed about the rebrand on Game Plus’ podcast ‘Unmuted’ here.

Please note this is a project galley not a case study