The overarching brand of Bower Education needed to be clean yet still have an element of playfulness. I created a bird character drawn in a naive hand-drawn style to be used as the brand’s key visual to be used within the logo and across various brand collateral. I pared this with a clean sans-serif type.

Changing the colour and position of the bird for Cranley House and Ashgrove house meant that there are still strong ties back to the overarching brand.